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Generative Engine optimisation

We build GEO strategies that increase your visibility across ChatGPT, Perplexity, Gemini and Google AI search, so your brand has a stronger chance of being found, cited and chosen.

Get Mentioned, Get Cited,
And Get Chosen by AI

Featured among top digital agency London rankings
Recognized for innovation as an AI digital agency
Nominated 5+ times as UX, design and marketing agency
Served 50+ high-growth startups and established enterprises
Featured among top digital agency London rankings

[Our Services]

The Integrated GEO
Engine Powering AI Citations

Prox empowers brands to increase brand visibility across ChatGPT, Gemini and Google AI Overviews through stronger content, authority and technical signals.

Our generative engine optimisation services agency combines technical strictness, entity strategy, and off-site authority to secure visibility and commercial impact in the era of machine-readable search.

The Integrated GEO Engine Powering AI Citations

Prox empowers brands to increase brand visibility across ChatGPT, Gemini and Google AI Overviews through stronger content, authority and technical signals.

AI SEARCH VISIBILITY AUDIT

AI Search Visibility Audit

We reveal how AI platforms discover, reference, and interpret your brand, uncovering visibility gaps that impact trust, authority, and future customer discovery.

FRAMEWORK

Our AI visibility audit evaluates your brand across leading AI search platforms, identifying opportunities to strengthen discoverability, authority, and recommendation potential, through:

  • ChatGPT visibility analysis
  • Gemini & Copilot assessment
  • Perplexity citation review
  • Google AI Overview analysis
  • Brand mention accuracy
  • AI visibility opportunity mapping
30+
AI Search
Audits
100+
Brand Visibility
Insights
Book a Free Strategy Call

CONTENT STRUCTURING FOR AI RETRIEVAL

Content Structuring For AI Retrieval

We transform existing content into AI friendly formats that improve retrieval, strengthen understanding, and increase citation opportunities across generative search platforms.

FRAMEWORK

We restructure content using AI-friendly retrieval principles, helping generative search systems interpret, extract and reference your information more accurately through:

  • AI-friendly content structure
  • Question & answer optimisation
  • Definitions & comparison tables
  • Entity-rich content hierarchy
  • Structured information architecture
  • Retrieval-focused formatting
200+
Content Assets
Optimised
60+
AI-Ready
Content Frameworks
Book a Free Strategy Call

CITATION & SOURCE AUTHORITY BUILDING

Citation & Source Authority Building

We strengthen your digital authority through trusted citations and credible brand mentions that improve how AI platforms recognise and recommend your business.

FRAMEWORK

Our authority-building strategy expands your brand presence across trusted digital sources, strengthening credibility, citations, and long-term AI search recognition, implementing:

  • Industry publication outreach
  • Trusted citation development
  • Review platform optimisation
  • Reddit & community visibility
  • Brand authority signals
100+
Authority
Mentions
70+
High-Trust
Source Strategies
Book a Free Strategy Call

PROMPT & QUERY MAPPING

Prompt & Query Mapping

We uncover how customers naturally interact with AI by creating content that matches real prompts, questions, and conversational search behaviour.

FRAMEWORK

We research real AI conversations and customer intent by creating content strategies aligned with how people search using generative platforms today, leveraging:

  • AI prompt research
  • Conversational query mapping
  • Intent-driven content planning
  • Customer language analysis
  • Topic cluster strategy
  • Search behaviour insights
500+
AI Prompt
Insights
200+
Search Intent
Mapping Strategies
Book a Free Strategy Call

AI OVERVIEW & FEATURED SNIPPET OPTIMISATION

AI Overview & Featured Snippet Optimisation

We optimise content for Google AI Overviews and Featured Snippets by increasing search visibility where customers increasingly discover trusted information first.

FRAMEWORK

We optimise content for AI powered search experiences by improving eligibility for AI Overviews, Featured Snippets, and answer driven search visibility, utilising:

  • Google AI Overview optimisation
  • Featured Snippet targeting
  • Semantic content optimisation
  • Structured data implementation
  • Answer-first content creation
  • Search performance monitoring
50+
AI Search
Optimisations
80+
Featured Snippet
Strategies
Book a Free Strategy Call

AI SEARCH
VISIBILITY AUDIT

Engine Brand Audits Citation Benchmarking
Entity Gap Analysis GEO Strategy Roadmaps

CONTENT STRUCTURING
FOR AI RETRIEVAL

Knowledge Graph Alignment Structured Entity Profiles
Schema Markup Authoritative Source Linking

CITATION & SOURCE
AUTHORITY BUILDING

Answer-First Formatting Citation-Ready Blocks
Semantic Topic Coverage AI Content Chunking

PROMPT & QUERY
MAPPING

Answer-First Formatting Citation-Ready Blocks
Semantic Topic Coverage AI Content Chunking

AI OVERVIEW & FEATURED
SNIPPET OPTIMISATION

Review Generation Google Profile Optimisation
Feedback Management Trust Signal Placement
We reveal how AI platforms discover, reference, and interpret your brand, uncovering visibility gaps that impact trust, authority, and future customer discovery.

FRAMEWORK: Our AI visibility audit evaluates your brand across leading AI search platforms, identifying opportunities to strengthen discoverability, authority, and recommendation potential, through:

ChatGPT visibility analysis Gemini & Copilot assessment Perplexity citation review Google AI Overview analysis Brand mention accuracy AI visibility opportunity mapping
30+
AI Search
Audits
100+
Brand Visibility
Insights
We transform existing content into AI friendly formats that improve retrieval, strengthen understanding, and increase citation opportunities across generative search platforms.

FRAMEWORK: We restructure content using AI-friendly retrieval principles, helping generative search systems interpret, extract and reference your information more accurately through:

AI-friendly content structure Question & answer optimisation Definitions & comparison tables Entity-rich content hierarchy Structured information architecture Retrieval-focused formatting
200+
Content Assets
Optimised
60+
AI-Ready Content
Frameworks
We strengthen your digital authority through trusted citations and credible brand mentions that improve how AI platforms recognise and recommend your business.

FRAMEWORK: Our authority-building strategy expands your brand presence across trusted digital sources, strengthening credibility, citations, and long-term AI search recognition, implementing:

Industry publication outreach Trusted citation development Review platform optimisation Reddit & community visibility Brand authority signals High-quality source acquisition
100+
Authority
Mentions
70+
High-Trust
Source Strategies
We uncover how customers naturally interact with AI by creating content that matches real prompts, questions, and conversational search behaviour.

FRAMEWORK: We research real AI conversations and customer intent by creating content strategies aligned with how people search using generative platforms today, leveraging:

AI prompt research Conversational query mapping Intent-driven content planning Customer language analysis Topic cluster strategy Search behaviour insights
500+
AI Prompt
Insights
200+
Search Intent
Mapping Strategies
We optimise content for Google AI Overviews and Featured Snippets by increasing search visibility where customers increasingly discover trusted information first.

FRAMEWORK: We optimise content for AI powered search experiences by improving eligibility for AI Overviews, Featured Snippets, and answer driven search visibility, utilising:

Google AI Overview optimisation Featured Snippet targeting Semantic content optimisation Structured data implementation Answer-first content creation Search performance monitoring
50+
AI Search
Optimisations
80+
Featured Snippet
Strategies

Our Work Highlights or Top Brands F

[Our Work]

Every project started with zero bot presence and ended with complete algorithmic visibility. Prox, a leading generative AI search engine optimisation agency, executes proven optimisation frameworks to convert bot recommendations into brand authority and pipeline growth.

Every project started with zero bot presence and ended with complete algorithmic visibility. Prox, a leading generative AI search engine optimisation agency, executes proven optimisation frameworks to convert bot recommendations into brand authority and pipeline growth.

Plutos Payments

AI Search SEO Prompt Tuning

Creator Connect

GEO Strategy Generative Rank

Elite Coterie

Smart Insights AI Content Engine
Book a Free Strategy Call
01 Adsmood 02 CC Lab 03 Spark Epos 04 HiveTax 05 SenseSmart 06 Klensa App
Featured among top digital agency
Recognised for innovation as an AI digital agency
Nominated 5+ times as UX, design and marketing agency
Served 50+ high-growth startups and established enterprises
Featured among top digital agency

[Let’s Talk]

contact@proxdigitalagency.com +1 239 427 4097

We let our track record do the talking. Discover how Prox Digital Agency drives transformative growth for global brands.

Discuss Your Project Freely

Victoria Horsley

Victoria Horsley

Business Development Manager
Schedule a call

The Key Challenges of GEO,
Visibility, and AI Discovery

[Challenges]

You're investing in AI search, but proving what's working is another story. Without reliable visibility and attribution, it's difficult to measure citations, brand presence, or commercial impact.

Schedule a call

You're still chasing keywords while AI has moved on. Today's search engines understand brands, relationships, and context, not just the phrases scattered across a page.

Schedule a call

Your content may read brilliantly to people but still confuse AI. Without clear structure and semantic organisation, valuable information is less likely to be discovered or cited.

Schedule a call

Your website isn't the only place AI looks for answers. If respected publications, reviews, and industry sources aren't talking about your brand, your visibility suffers.

Schedule a call

You're treating every AI platform the same. ChatGPT, Gemini, Claude, Perplexity, and Google AI all retrieve information differently, so one strategy rarely fits them all.

Schedule a call

Just when you think you've figured it out, AI search changes again. Models, citation patterns, and ranking signals evolve constantly, making ongoing optimisation essential.

Schedule a call
Challenges

The Key Challenges of GEO, Visibility, and AI Discovery

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AI Visibility & Attribution

You're investing in AI search, but proving what's working is another story. Without reliable visibility and attribution, it's difficult to measure citations, brand presence, or commercial impact.

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Entity-First Optimisation

You're still chasing keywords while AI has moved on. Today's search engines understand brands, relationships, and context, not just the phrases scattered across a page.

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Machine-Readable Content

Your content may read brilliantly to people but still confuse AI. Without clear structure and semantic organisation, valuable information is less likely to be discovered or cited.

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Authority Beyond Your Website

Your website isn't the only place AI looks for answers. If respected publications, reviews, and industry sources aren't talking about your brand, your visibility suffers.

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Multi-Engine Optimisation

You're treating every AI platform the same. ChatGPT, Gemini, Claude, Perplexity, and Google AI all retrieve information differently, so one strategy rarely fits them all.

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Continuous GEO Evolution

Just when you think you've figured it out, AI search changes again. Models, citation patterns, and ranking signals evolve constantly, making ongoing optimisation essential.

Schedule a call

[Benefits]

What Better AI Visibility
Does for Your Business

Get Found in AI Search

Get your brand cited where AI delivers answers, strengthening credibility, increasing recognition, and keeping your business visible across the next generation of search.

Book a Free Strategy Call

Reach Higher-Intent Buyers

Reach people with stronger buying intent, build trust earlier, and turn AI-driven visibility into more qualified enquiries and profitable customer relationships.

Book a Free Strategy Call

Make Your Content Work Harder

Make every article, guide, and landing page work harder by earning visibility across search engines and AI platforms from one investment.

Book a Free Strategy Call

Authority Others Can't Fake

Stay ahead as AI search evolves, building lasting visibility, stronger authority, and a digital presence that's increasingly difficult for competitors to match.

Book a Free Strategy Call
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The Results

Every Launch Is Just

The Beginning

Hard evidence, raw performance, category-defining scale, undeniable authority, and the unapologetic impact of work that actually moves markets.

Book a Free Strategy Call Arrow Up Icon
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30+

AI Visibility Journeys

30+ brands rewrote their AI search presence through GEO strategies that turned citation gaps and structure issues into sustained generative visibility.

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£3M+

AI-Driven Revenue Generated

GEO campaigns generated over £3M+ in measurable AI directed revenue by turning generative citations into qualified pipelines.

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47%

Client Retention

Strong GEO builds lasting partnerships. Brands love to choose Prox again and again to grow via consistent citation growth and transparent reporting.

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40%

Average Increase AI Citation Visibility

Structured content, entity optimisation and authority building help increase qualified visibility and referral opportunities across AI-driven search.

Every Launch Is Just
 The Beginning

Hard evidence, raw performance, category-defining scale, undeniable authority, and the unapologetic impact of work that actually moves markets.

Result Icon

30+

AI Visibility Journeys

30+ brands rewrote their AI search presence through GEO strategies that turned citation gaps and structure issues into sustained generative visibility.

Result Icon

£3M+

AI-Driven Revenue Generated

GEO campaigns generated over £3M+ in measurable AI directed revenue by turning generative citations into qualified pipelines.

Result Icon

47%

Client Retention

Strong GEO builds lasting partnerships. Brands love to choose Prox again and again to grow via consistent citation growth and transparent reporting.

Result Icon

40%

Average Increase AI Citation Visibility

Structured content, entity optimisation and authority building help increase qualified visibility and referral opportunities across AI-driven search.

Book a Free Strategy Call Arrow Up Icon

[Reviews]

The Unfiltered Truth From Our Partners

The Unfiltered Truth From Our Partners

Creator Connect Logo

I have engaged several agencies in India; they were proficient with templates and development, yet lacked the innovative ideas we sought upon discovering Prox Digital Agency, their vibrant and imaginative work convinced me that they are the ideal partner for our vision

VIBHAV TANEJA

Vibhav Taneja

Founder - Smart Sense
TrustPilot
Pure Estate Logo

Prox Design has delivered exceptional results, profoundly transforming both our brand identity and lead‑generation pipeline. The entire team demonstrated professionalism, responsiveness, and a genuine commitment to our success.

Pure Estate Owner

Adnan Ghouri

Founder - Pure Estate
TrustPilot
Creator Connect Logo

During the initial call with Prox, I felt an immediate confidence that eliminated the need to consider any other agency. Their professionalism and innovative redesign of our website delivered exceptional results. I look forward to partnering with them for our digital marketing initiatives

Woody Mabbott

Woody Mabbott

Founder - CreatorConnect
TrustPilot
Pure Estate Logo

Prox Design spearheads our marketing strategy, significantly enhancing our brand presence. Their efforts have generated higher‑quality leads and deeper audience engagement. I give them my highest recommendation

LEO PERESTRELO

Leo Perestrelo

Marketing Manager - Veracity
TrustPilot

Discuss Your Project Freely

Victoria Horsley

Victoria Horsley

Business Development Manager

Strengthen How AI Engines
Understand Your Brand

[Let’s Start together]

The brands customers discover first usually earn their trust first. Build lasting visibility with Prox.

The Tech Stack Powering
AI Visibility

Most agencies rely on old algorithms. We optimize for artificial intelligence discovery. Every data point fuels conversational answer engines because visibility that does not feed generative models is just invisible.

[Tech Stack]

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[SECTORS]

Every Industry Gets
Cited Differently

FINTECH GEO

Build AI cited authority through GEO strategies that increase trust, improve machine discoverability, and attract high-intent financial customers.

HEALTHCARE GEO

Aid patients find trusted healthcare providers through compliant, AI-optimised content and technically structured digital experiences.

ECOMMERCE GEO

Increase product visibility with GEO strategies designed to earn AI citations and maximise generative driven revenue growth.

REAL ESTATE GEO

Generate qualified property enquiries through local entity optimisation, structured content, and high intent AI search visibility.

STARTUP GEO

Launch with AI discoverability, scale through generative authority, and compete with established brands using long-term citation systems.

FINTECH GEO

Build AI cited authority through GEO strategies that increase trust, improve machine discoverability, and attract high-intent financial customers.

industry Image

FINTECH GEO

HEALTHCARE GEO

Aid patients find trusted healthcare providers through compliant, AI-optimised content and technically structured digital experiences.

industry Image

HEALTHCARE GEO

ECOMMERCE GEO

Increase product visibility with GEO strategies designed to earn AI citations and maximise generative driven revenue growth.

industry Image

ECOMMERCE GEO

REAL ESTATE GEO

Generate qualified property enquiries through local entity optimisation, structured content, and high intent AI search visibility.

industry Image

REAL ESTATE GEO

STARTUP GEO

Launch with AI discoverability, scale through generative authority, and compete with established brands using long-term citation systems.

industry Image

STARTUP GEO

[Awards & Recognition]

Top GEO SEO Global Agencies 2026

2026 Rankings

Top-Rated Digital Agency, 2026

2026 Rankings

Site of the Day Winner, Global Design Gallery, 2026

2026 Rankings

[Real Results]

Proof Beats Promises
Every Single Time

Join The Growth Journey Of 500+ Brands

Vibhav Taneja

Founder SmartSense

Adnan Ghouri

CEO and Founder of Pure Estate

Woody Mabbott

Founder- CreatorConnect

Leo Perestrlo

Marketing Manager

[Talk to an expert]

[Talk to an expert]

[Talk to an expert]

[Talk to an expert]

[Talk to an expert]

[Services Map]

                     
Explore All

Insights Over Vague Headlines

[Insights]

Strategy, Growth & Digital Reality

Blog Image
Stop Watch John Doe Stop watch Icon 2 mins

This Week, Prox Transformed KAVERO’s Digital Experience

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SEO vs GEO in 2026: The Complete Guide

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Prox Enters Its Next Era With a Complete Evolution For The AI Age

Frequently
Asked Questions

We’ve heard it all. Here’s everything you need to know before working with us.

users image

Still have questions for your next project?

Schedule a call

GEO stands for Generative Engine Optimisation. It is the practice of optimising content so it gets picked up and cited inside AI-generated answers from tools like ChatGPT, Google AI Overviews, and Perplexity. Prox Digital Agency's generative engine optimisation services help brands earn visibility inside these AI answers, not just traditional search results.

SEO improves how your website is discovered and ranked in traditional search results. GEO focuses on improving how your brand, content and expertise are discovered and referenced within AI-generated answers. They overlap heavily, which is why Prox treats GEO as an extension of strong SEO rather than a replacement for it.

More searches are now answered directly inside AI Overviews and chatbots, so fewer people click through to a website even when a business ranks well. This shift is why AI centric generative engine optimisation services have become essential for brands that want to stay visible as search behaviour changes.

Yes. Strong SEO is the foundation GEO is built on and AI systems that pull their answers from well-structured, authoritative, technically sound websites. Prox Digital Agency treats SEO and GEO as complementary parts of the same visibility strategy instead of competing services.

You need to focus on clear, answer-first content, strong expertise signals, and structured data (schema markup) that AI systems can easily read and trust. This is core to how our generative engine optimisation agency builds content designed specifically to be selected and cited.

Build entity authority, earn mentions on trusted third-party sites, and structure your content in clear, quotable formats AI models can lift directly. As a generative AI search engine optimisation agency, Prox Digital Agency monitors and improves your citation presence across ChatGPT, Perplexity, and other LLMs.

GEO requires a different skill set to traditional SEO. It understands exactly how AI models select, trust, and cite sources. Working with a specialist generative engine optimisation company like Prox Digital Agency means your strategy is built for how people search today.

Entity and structured content optimisation, schema markup, AI citation monitoring across platforms, competitor AI visibility analysis, and content built specifically for answer engines. Every generative engine optimisation services agency engagement with Prox includes all of this as standard.

Ongoing. AI models update constantly, so GEO needs continuous monitoring and refinement to stay effective. Prox Digital Agency delivers generative engine optimisation (geo) services as an ongoing partnership rather than a single audit.

We track citation frequency across AI platforms, share of voice in AI generated answers, referral traffic from AI tools, and shifts in overall search visibility. We report on all of this with clear, transparent monthly performance data.

Customers increasingly get their answers straight from AI tools before ever visiting a website. If your brand isn't being cited, you're invisible at the exact moment they're deciding. Our generative engine optimisation service exists to protect that visibility as this shift continues.

Typically a few months for the first meaningful citation improvements, similar to SEO timelines, since AI platforms need time to learn to trust updated content. We set realistic timelines based on your starting visibility and competitive landscape.

Yes. In most cases, we recommend running SEO and GEO together. GEO builds directly on strong SEO foundations, so running both together strengthens each one. Prox Digital Agency integrates generative engine optimisation agency services with your existing SEO strategy rather than replacing it.

Google AI Overviews, ChatGPT, Perplexity, Microsoft Copilot, Gemini, and other emerging AI answer engines. Our generative engine optimisation services agency tailors the strategy to wherever your customers are actually asking questions.

Prox Digital Agency combines a decade of search expertise with a dedicated, specialist approach to AI search strategy, proven results across industries, and fully transparent reporting. As a trusted generative engine optimisation agency, we assist and guide brands to stay visible as search itself changes.

Pricing varies by scope and competitiveness. Prox Digital Agency offers tailored GEO packages after an initial visibility and opportunity audit.

They overlap significantly. Prox Digital Agency treats AEO as part of a broader GEO strategy across all AI answer platforms.

ROI shows through AI citations, referral traffic, and brand visibility gains. Prox Digital Agency reports these against clear commercial benchmarks.

Yes. Because GEO requires specialist AI expertise. We integrate seamlessly alongside your existing SEO team or agency.

We use AI citation trackers, share-of-voice monitoring, and custom reporting dashboards across ChatGPT, Perplexity, and Google AI Overviews.

More Faqs
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Still have questions for your next project?

Schedule a call
locations image locations image locations image locations image

London rewards brands that think differently. As a digital marketing agency London businesses trust, Prox assists startups, scale-ups, and established companies to earn attention, build demand and grow through strategy, creativity or AI-powered marketing.

Orlando is home to leading businesses serving local, national and global audiences. Prox builds digital marketing systems that strengthen brand presence, attract qualified customers, and create sustainable growth through creativity, technology and fast performance.

Melbourne celebrates brands that dare to stand apart. Prox assists top leading businesses build stronger market presence, attract the right customers, and create lasting growth through strategy, creativity, technology, and AI-powered marketing.

Dubai moves fast and global brands need marketing that keeps pace. Prox partners with businesses across the region to create digital campaigns, memorable customer experiences and performance strategies that transform visibility into restless commercial growth.

Address

mapmarker
114 Goodmayes Rd, Ilford London
IG3 9UZ, United Kingdom
7345 W Sand Lake Road, Ste 210,
Office 2890, Orlando, Fl 32819
50 St Georges Terrace Suite
#1051 Perth, WA 6000
Queen Elizabeth 2, DUQE Square
Business Center, Port Rashid, Dubai

United Kingdom

United States

Australia

UAE

[Let’s Talk]

If you’re looking for a global growth agency that understands growth, execution, and accountability, you’re in the right place.

Discuss Your Project Freely

Victoria Horsley

Victoria Horsley

Business Development Manager
Schedule a call

How can we help you?